MICE Story Tirol | We write stories – was the motto of this year’s branch events of the Convention Bureau Tirol in Munich and Vienna. The focus was once again on a sustainable event format with added value, from which each participant can take away something for themselves.
From my Story to MICE Story!
What unites everyone in the event industry is the desire to use authentic stories to sell products and services to women and men. This requires a dream, a clear vision and the proper storytelling skills.
In order to strengthen and develop these skills, we worked together with storytelling expert Silvia Agha-Schantl, congress and meeting planners and our Tirol Convention Partners to create MICE dreams of the future in a MICE Story Laboratory (a special workshop format), put them on paper and brought them to life.