Role & Goal
With a view to maintaining its position as an attractive congress and conference destination in the face of international competition in the long term and thus able to generate and showcase the associated economic and social impact, Tirol Werbung promotes the MICE (Meetings, Incentives, Congresses and Events) region of Tirol as a year-round sustainable venue and internationally networked centre for meetings of all kinds.
As a result, Tirol Werbung ensures increased awareness of Tirol’s Conference and congress industry both at home and abroad and significantly contributes to boosting Tirol’s desirability as a congress and conference destination. The main strategic focal points are to provide impetus, co-operation and communication.
Convention Bureau Tirol’s range of services
As part of Tirol Werbung, Convention Bureau Tirol seeks to promote the MICE region of Tirol as a leading, sustainable and internationally networked venue for congresses, conferences and meetings. Our three-phase approach underpins this strategy and ensures that the region is both highly publicised and attractive.
